Whatsapp open rate
“Identify specific opportunities to engage customers and prospects via SMS,” said Mr. To address legal concerns, marketers must follow consumer privacy best practices, including explicit opt-in procedures, easy access to program terms and conditions, and simple mechanisms to opt out. SMS campaigns are significantly more costly than email campaigns on a per-message basis because all the messages must flow through mobile operators that charge a premium. There are important realities of SMS marketing that marketers need to address before jumping in. Users need to wade through far more email noise than SMS.
This is partly due to the number of messages a typical user receives for each type. Various sources report SMS open and response rates as high as 98% and 45%, respectively - in contrast to corresponding figures of 20% and 6% for email. Second, just reply “Y” to the response message to explicitly opt-in. First, send a keyword to a registered “short code,” a five- or six-digit number, that is the SMS equivalent of a web domain name. Simplified enrollmentĮnrolling in an SMS campaign typically only takes two steps. This is especially relevant in many developing economies, where most subscribers have neither a smartphone nor a data subscription. With 1.3 billion users and 15 billion in revenue, this showed an upward path for the company and made it obvious that it could become incredibly profitable. According to WhatsApp statistics, a single user made around 12 for WhatsApp in mid-2017.
#Whatsapp open rate download
Subscribers need not possess a smartphone, download an application or include a data plan in their mobile subscription. WhatsApp was generating about 12 per user by mid-2017. Virtually every mobile phone is able to natively send and receive SMS messages. No other messaging medium approaches SMS in its reach. Actively seek opportunities to benefit from SMS as a form of mobile engagement and employ SMS as an easy initial method for customers and prospects to connect to your brand. On average, they are 79% more likely to employ other mobile-specific tactics than are marketers who do not use SMS. Mobile marketers who employ SMS are more advanced in their ability to leverage the unique capabilities of mobile. Yet 61% of mobile marketers surveyed don’t use it, and one-third of these companies have no plans to invest in it in the coming 12 months. While many marketers already engage consumers via email, that increasingly means on a mobile device, as consumers are more likely to read email there.Īccording to the Gartner 2016 Digital Channel Survey, SMS (i.e., text messaging) is currently one of the top four most-adopted mobile marketing tactics. Brands are in a pitched battle to engage customers and prospects across the various stages of the buying journey - and to do so through a channel and in a format that fits the needs of the customer or prospect.